Cleveland, OH — October 10, 2023 — The American Burn Association (ABA) will receive a generous donation from Cleveland Browns tight end, David Njoku, to raise awareness, resources, and support for burn-related care, prevention, education, and research. Njoku has launched a merchandise line and a portion of the proceeds from each sale will be donated to the ABA.
David Njoku’s commitment to this cause comes after a recent and deeply personal experience. Just before a game last week, Njoku suffered burns to his face and arm in a home accident involving a bonfire. He believes that by channeling his experience into supporting the American Burn Association and other burn patients and survivors, he can shed some positive light on an otherwise unfortunate incident.
Njoku stated, “I understand firsthand how suddenly life can change due to a burn injury, and I want to use my platform to help bring awareness to an all too common issue. The doctors at University Hospitals Cleveland Medical Center were instrumental in my recovery, and I am forever grateful for their expertise and care. By working with the ABA, I hope to provide resources and support to burn survivors and their families.”
The American Burn Association, represented by Chief Executive, Kimberly Hoarle, MBA, CAE, is thankful to David Njoku for undertaking this meaningful endeavor. Hoarle shared, “We are grateful to have a dedicated athlete like David Njoku show support as we work to bring attention to the critical issues surrounding burn injuries. His willingness to turn a personal setback into an opportunity for positive change is truly commendable. Together, we hope to increase burn prevention efforts and make a lasting impact on burn survivors and their families.”
David Njoku’s exclusive “Withstand” merchandise line, which includes a range of apparel, will be available for purchase on his MILLIONS.co profile, starting today. With every purchase, supporters will also contribute to the ABA’s mission of improving the lives of everyone affected by burn injury, as a percentage of proceeds will be donated directly.
For media inquiries, please contact:
American Burn Association
Maureen Kiley
Senior Director, Programs
kiley@ameriburn.org
MILLIONS.co
Brandon Austin
CMO
brandon@millions.co
About the American Burn Association:
The American Burn Association is a nonprofit organization dedicated to improving the lives of everyone affected by burn injury. The ABA and its members dedicate their efforts and resources to promoting and supporting burn-related research, education, care, rehabilitation, and prevention. To learn more, please visit https://ameriburn.org/. Direct donations may also be made at https://ameriburn.org/who-we-are/donations/.
About David Njoku:
David Njoku is a professional football player, currently serving as the tight end for the Cleveland Browns. He is known for his dedication to both his sport and philanthropic causes.
About MILLIONS:
MILLIONS.co is a leading online sports media and social commerce platform that empowers athletes to connect with their fans through streams, podcasts, and media, and build their own brands.
